Universal

Universal

Legacy in a new light. 2023
Experiential DesignEnvironmental InstallationCreative Direction

How do you bring more than a century of storytelling into a single space? For Universal, the answer was a luminous globe suspended at the heart of its lobby. Nearly 2,000 black-and-white film frames come together in a sculptural chandelier that transforms the studio's cinematic history into a striking physical experience. More than a centerpiece, the globe connects the stories that shaped Universal with the stories still to come. A legacy you can look up and see in a whole new light.

Universal: The Globe


How do you capture the essence of Universal in a single space? That was the challenge.


Universal came to us to create more than a fixture. It wanted a statement: a centerpiece that embodies more than a century of storytelling and inspires the next generation. Through bold vision, relentless innovation, and meticulous craftsmanship, the answer now shines at the heart of Universal's lobby.

The Globe is a luminous chandelier featuring nearly 2,000 black-and-white frames, spanning from 1909 to today, layered into a breathtaking sculpture. It's a fusion of technology, artistry, and the cinematic moments that have defined generations. ChromaLuxe by UWSolutions, fabrication by Pink Sparrow, and image handling and retouching by Beyond Photographic helped bring every detail to life.

The globe is more than a shape. It's a symbol. Just as Universal's iconic logo connects the world through film and television, this globe bridges past and future, illuminating the stories yet to come. It shifts with the light throughout the day, much like the stories Universal has told for more than a century. It is legacy, suspended. A tribute to the storytellers. A beacon for what's next. Because at Universal, the world turns on great stories.

Next Project Making a bigger impression.