Fisher-Price helps children discover the world through play. Its showroom brings that philosophy to life, inviting buyers to step inside an oversized world of iconic toys, playful forms, and developmental discovery. More than a place to display products, the environment lets buyers experience the imagination behind the brand and see how it supports children from their earliest days onward.
Play Inside Our Fisher-Price World of Toys
Fisher-Price is an early childhood development company dedicated to supporting children and parents through every stage of development, from newborn to toddler. The brand strives to give families the best possible start, and Struck set out to create an engaging journey that would help Fisher-Price connect with both consumers and retail buyers.
One of the most important touchpoints in Fisher-Price's business is its showroom. Located at the company's headquarters in El Segundo, California, the showroom serves as one of the first points of contact for buyers.
One Child's Imaginative Journey
Competing for attention alongside other Mattel brands, including Barbie and Hot Wheels, the Fisher-Price showroom needed a refresh. Struck was tasked with modernizing the space and creating a curated journey through childhood development for buyers. Through technology and larger-than-life versions of iconic toys, the showroom takes buyers on a journey that demonstrates how Fisher-Price supports children's development and gives families the best possible start.
At the time this description was written, the showroom was in progress, with completion planned for Fall 2018, in time for Toy Fair.
Toy Land from the Inside Out
The showroom's main entrance invites buyers to explore the world of Fisher-Price, offering a glimpse into developmental play and allowing them to step inside oversized versions of the brand's toys.
Exaggerated scale, iconic colors, playful forms, ceiling installations, and product displays encourage discovery and exploration. The floor plan reveals the interior of a giant toy inspired by iconic Fisher-Price elements, bringing to life the world of discovery the brand offers children at every developmental stage, from newborn to toddler.
